That is a commercial franchise.
Although this is a legitimate sense of the term, my intent of this thread was to provide support for my "incorporation theory".
The birth certificate along with the legal name incorporates a human being into a society or corporation. Upon bestowal, an abstract capacity is then laid upon the human being i.e. a person(a).
The society or corporation is an abstract of mind. It is incorporeal This abstract interacts with other abstracts, i.e a person(a). The human being is the agent of the abstract (person) giving it life and action. All the better that said human mistakes the abstract for his actual self.
The first fiction is the name or appellation.
Birth certificates come later in history.
On a historical note, franchise typically refers to the privilege of voting.
In England, the privilege of voting was bound to the possession in land of a freehold tenure.